Corvus’ mission is to reinvent insurance by revitalizing traditional insurance products through digital technologies, providing unparalleled customer service and proactively managing risk with effective use of technology and data. The commercial insurance industry has been largely ignored by the “great customer experience” technology revolution that has permeated most industries. As a result, Corvus saw an opportunity to engage its clients in new ways and to make product innovations available to them through industry-unique tools and a digital platform.
The goal of this project was to deliver a creative identity system that clearly communicates Corvus’ ability to deliver tools and insights to the commercial insurance industry, wrapped in a styling that meets the brand promise of great user experience. This branding project was developed from the ground up: competitor audit, logo development, tagline creation, and initial branding application, such as business cards, PowerPoint and a homepage mock-up. We created a strong brand with elements still being used to this day.
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