Harvard Business School Executive Education (HBS ExEd) needed to unify all their marketing divisions within the school’s program, beginning with a top-down refresh of their content syndication. The goal was to drive senior executives or professionals to research HBS ExEd and its executive programs, and ultimately submit applications.
We took their existing collateral design and brand guide and modernized it with fresh stock photography and introduced more dynamic and digital-first content that includes eBooks, whitepapers and an infographic.
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