TÜV Rheinland is a testing, inspection and certification service provider for a wide variety of industries. HQ based out of Germany, we worked with their North American marketing division to develop content assets, event booths and campaigns. Their existing branding provided guard rails in which to design these assets against but we strived to push the limits over the years.
One successful campaign we designed was for their robotics division to raise awareness about their services. We developed an illustrative style for the robotic division to style the different types of robot categories - a direction they have historically not taken for campaigns. The campaign ended up being extremely successful, enabling them to grow from $0 to $1.5M in a year. It was also the first time ever that the German headquarters selected a North American campaign to run out of HQ.
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